How to manage geolocation feature and what is the power of geotags for business?
We are going to describe 7 ways to increase the use of geolocation and attract users’ attention to small businesses with the help of check-ins.
Seems like each user of any social media knows today about the option of geolocation. Someone has never used this opportunity to demonstrate an interesting place, a city or a country, while someone does not know how to survive without being checked in anywhere.
Let’s check out here what are the advantages of geotagging for business accounts.
Geotagging is the process of attaching geographic data to any kind of information.
Geolocation as a popular feature of some social networks, such as Instagram or Facebook, is not an innovation today. It proposes everyone who uses gadgets the information about the location of various objects.
Brands and companies use check-in opportunities in order to increase the number of followers. It was popular when users were crazy about Foursquare and now the excitement associated with geolocation has not passed.
Marketers do not hurry to say “bye” to this feature.
With the help of geotags, potential customers can learn about the location of stores, tattoo studios, coffee shops, museums or any other business object and get timely info about promotions, discounts and bonus programs.
The list of the world’s most popular places by geotagging on Instagram includes the following:
The marketers of these facilities are worth being envied: they certainly know what to do to make a business account perform better.
Users demonstrate their location for various reasons but most often they use geotags to:
How to increase the number of check-ins and new users? Here are seven simple steps that will help:
If you hesitate to use geotagging in your posts and cannot understand how positive or negative they affect the results of your SMM strategy, refer to proven analytics tools and SMM services.
The last updates in KUKU.io analytics allow using powerful metrics for a separate post. You can get detailed analytics in a minute.
You will not have difficulties in comparing the post with geotags and the same publication without it. You will easily track all the likes, comments and reposts and will see the difference.
Do you use the geolocation option on your social networks? What was the last geotag you used? Feel free to share in comments!