Trolling masters settled online space a long time ago. Their favorite habitats are social media discussions and online comments. If you had to face this phenomenon on Facebook, Twitter, Instagram, or other social networks and did not know how to protect your reputation or company’s image, then this article is right for you.
Trolls periodically monitor social media profiles, blogs, websites and forums to attract attention. They come to the social world to write provocative statements, controversial arguments, boorish messages or just smth stupid. Their main goal is to create a scandal or disrupt harmony in brands promotion through customer reviews.
It’s rather curiously but sometimes trolls can involuntarily turn your ordinary post into a viral content online.
Often, it does not even matter what is being discussed. The main thing for them is to attract attention. Many forum visitors define the most appropriate solution – to ignore trolls. But does it work? Let’s try to consider.
Psychologists associate trolls behavior with an extremely low self-esteem and personal problems associated with lack of attention, sociopathy, and so on.
They need to manipulate others and initiate conflicts. If you try to get to know them better, you’ll find probably that they are not highly smart people. A small victory for a troll is to involve followers, to humiliate or slander them.
Here you can find some insights about why trolls troll and what the psychology of trolling is.
Trolls set themselves different tasks, but their methods are quite the same:
The best protection is the attack, isn’t it? Sounds good but this rule does not always work.
Yes, as practice shows, the best fight with trolls is ignoring their activity. Trying to be friendly and politely explaining something to him or her is to make them rejoice.
After all, you will spend your time and energy on what they do not need at all. It is better to defiantly urge other participants of the discussion not to react to such trolling and not to give the trolls reasons to progress. The aim of administrators is to ban them but sometimes it’s not the best option. Believe, they will find a dozen ways to get revenge.
If you decide to block a troll, then it is better to do this quietly.
The troll, of course, will openly declare on other sites that you are frightened and take the most drastic measures. But over time, if you systematically ignore such attacks, his/her grip will be lost.
Unfortunately, the damage of trolling can be serious. Even if such a discussion leads to new participants, your competitors will quickly take advantage of mistakes or negative information. Perhaps the successful trolls can even be hired to destroy your reputation.
Some trolls are real skilled provocateurs. But you know what? They upgrade their “qualification” with our help.
We hope, this article will assist you in protecting your social media from trolling and ensure safety of your online reputation.