Did you know that more than a half of human beings are Internet users? It sounds terrific, right? And have you heard about the video on YouTube that has more than 2.6 billion views? Any ideas? If you still do not believe in the power of the internet and social networks, just check up statistics.
Marketers should constantly keep abreast of the latest online updates and statistics that are related to their work. Social networks are developing day by day and it is important to understand all digital innovations to apply them to businesses.
Before creating a social media marketing strategy or starting a public campaign with the choosing of specific social platforms for your brand, you need to start with social media statistics and researches.
If you want to get results, you should know every social network from A to Z. By the way, the glossary with social media definitions will help you to learn more about the subject.
So let’s explore the world of the latest social media statistics and see what may appear useful for your business.
It’s not easy to follow all social media and understand all their terms and tools. At first, it’s better to read the article about social media reputation management.
Here we combine the most interesting social media business statistics from different statistics sources and put the emphasis on 6 networks that may be useful for your business. We did not focus on the financial or human resources facts and tried to show marketing information that relates to users and social media usage statistics.
Here are the latest mobile social media statistics worldwide:
«We are making the world more transparent”
According to the surveys and statistical researches, the most popular social networking is Facebook. It’s not a secret that Facebook dominates among the other networks. Its audience is about 1,7 billion and its closest competitor is WhatsApp. This platform also has the greatest engagement.
As you can see, the emergence of online platforms has created the nation of media content creators. There is no more dominance of TV or radio content with people who listened and watched media content.
Users choose social networks according to their interests and preferences. For example, young people choose Instagram more likely than Twitter or LinkedIn.
We try to focus on all sorts of interesting facts about social networking sites from about 6 online platforms, so we have combined the best of them in one statistics list.
Facebook leads the first position among the other social networks. Individuals and companies from all over the world use it for communication, business and entertainment purposes.
Well-known brands have understood it and started to create their own pages on the site. Today it is important and prestigious for any brand to communicate with their customers and solve their business goals through Facebook.
The latest update of Facebook statistics was published in the official Facebook newsroom in June. Have a look what figures and data Facebook proposes.
Twitter is typically used by people who seek out news and information about what’s happening around them and in the world. People also join Twitter to connect with brands and companies.
The latest statistics shows that the online networking service has more than 310 million monthly active users (as of March 2016).
Twitter proposed the latest statistics update in summer, so now we can see the numbers as of June 2016. Here is the most interesting and up-to-date statistics:
People from all over the world are addicted to posting their pictures on Instagram. Their tastes and preferences are different, but there are some tendencies: food, animals, sports, cars, fashion and other popular topics.
Instagram was acquired by Facebook in April 2012. This platform is mentioned among the 5 most-used apps.
Selena Gomez is the most followed celebrity with 69.5 million followers.
There is no need to clarify the main purpose of LinkedIn, isn’t it? Statistics shows that LinkedIn continues to dominate the professional online networking world. It’s really good for B2B sector.
Some people do not classify YouTube as a social media, but there are many reasons to do it.
YouTube has over a billion members. It’s almost one-third of all people on the Internet. Every day people of every continent watch YouTube videos and generate billions of views. The service was created in 2005 in the USA.
What should we know about YouTube users and usage statistics?
Pinterest is a network that operates a photo sharing website. It is a good choice for everyone who wants to plan any activity: holidays, traveling, anniversaries, and other events. It is primarily popular with women.
We have described just 6 global online media statistics. And you can see that social media marketing is a great way for your branding. Having the latest social media facts and statistics you can speed up your strategy and create ideas that are more successful.
If you want to analyze your social media networks simultaneously and without extra efforts, join KUKU.io and try helpful social media analytics tools.
Which networks or websites do you use for your business purposes? Do you know more interesting social media facts and statistics? Please share with us.
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