You can track social media by yourself without any third-party tools. It is free, quite effective but inconvenient and time-consuming. It is much easier to use statistics gathering tools for several social media at once. Such an option is not only a time saver but also it allows to estimate which social network performs better and invest your time into it.
To learn how your audience is growing and discover the number of followers for the defined day you can use the Engagement / Followers chart.
If the Engagement Rate for the certain day is bigger than usual, it basically means that the content on this day was popular. You can see the detailed analytics on the likes, reposts, comments and clicks for each post by clicking on the bar.
There isn’t a universal time best for posting. There are some common rules which are followed by social media experts.
To define the best posting time for you is advisable to learn when your audience is online. Facebook Insights and Instagram Analytics can help you with it.
It is better to identify by yourself the best time for posting to Instagram, Facebook and other social media. It is quite easy to accomplish because KUKU.io shows the best posting time basing on your existing posts.
If you’ve created several posts for that time you will see the total engagement rate:
You may learn what content is better for publishing basing on the level of the content attractiveness for your followers. Posts with the best engagement rate occupy the place in the top posts list.
If you want to check the best posts in Facebook only choose this social network in the drop-down menu above the charts:
You can choose the optimal posting frequency only basing on the content. How often your followers would like to see you? You can check the optimal posting frequency in this chart:
The task isn’t as easy as it seems to be: create two posts per day within a month, next month try to create three posts per day and then try to post once a week. Meanwhile, check if the audience of your community grows. If you see the chart soaring – it is high time to mull over the information.
It is better to make choice of the social media after you’ve examined it. LinkedIn is useful for generating leads, Google+ is the best variant for SEO, Twitter and Facebook are good for communication with your audience. Create accounts in several social media and check the results in a couple of months: Follower growth rate, Clicks by social networks and Engagement by social networks will help to estimate the audience growth speed.
If you know for sure who your clients are it is better to choose the language they use. Even if there are two languages used. If you don’t have such data you can check it on the Clicks by countries chart.
The KUKU.io Analytics improvements are coming soon that’s why you can send your suggestions and requests to firstname.lastname@example.org.