In 2016 the startup started using KUKU.io posting and analytics tools as its own product on white label license. In a year traffic grew dramatically, a percentage of incoming leads increased on 30%.

Videobuilder.io is a solution for creating 3D and animated videos. It’s also a part of the Canadian educational startup which teaches users marketing and effective usage of marketing channels.


The target audiences are small and medium-size businesses and online e-commerce stores. Social media is the fastest way to grow a brand these days without spending huge amounts of money on advertising.

Clients wanted a quick way to distribute their creative content across social media platforms to grow their traffic and brand name.
The main goal was to grow VideoBuilder brand, increase traffic and close more sales using a social media distribution platform under own brand name.


Videobuilder.io has a lot of white label partnerships, so this business model was quite clear for the owners. The landing page was created with company’s branding and subdomain. VideoBuilder users could create their own accounts in white label posting and analytics services easily.

KUKU.io services allowed for Videobuilder clients not just to provide video creation, brand building and content creation solutions but also to distribute content across social platforms automatically increasing their reach and getting the attention of more potential customers.

Paul Ponna, CEO of Videobuilder.io:

We increased our percentage of leads by 30% within few months of implementing KUKU.io platform. The experience with the KUKU.io team has been phenomenal with the fastest implementation and customization we have ever seen.

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