Do you want to manage social media accounts and create an effective social media calendar, but have no idea where to start? Alright, this is not an easy task. But we are going to turn your simple to-do list to a successful strategy!

The main purpose of this article is to share some tips (as easy and smart as tips on getting Instagram followers) for creating effective social media content calendar and a working plan as parts of your company’s marketing strategy.

What is a social media content calendar?

A marketing social media calendar is the summary list of everything that you plan to do for achieving your business goals with the help of social platforms.

Easily create a content plan for your social media accounts with KUKU.io

Social Media Content Calendar

Planning social activities for better marketing results, pay more attention to your current social media profiles (if you have some), your goals and a social media calendar tool you want to use. This plan in tandem with social media tracking tools 😉 can be a smart measure to determine whether you’re succeeding or failing in your business.

Problems Solved by a Social Media Content Calendar

  • A smartly structured social calendar shows your company’s expert level.
  • It allows reaching strategic goals and to follow trends.
  • It helps potential customers to clarify the details of a product or service and to create trust and loyalty to the company.
  • It helps to involve new target audience.
  • It educates customers, creates the understanding of the problem and solutions to solve it.
  • Creating a calendar, you keep a balance between selling content and other types of content. You can add posts that will lead to sales when the audience is ready for it.
  • Finally, social media calendars help to increase traffic to a site and communities on social media.

How to make a social media calendar that works for you?

1. Test the waters and make a research before creating a social media calendar

Before creating a social media calendar, you need to measure all efforts and potential results. Try to answer the following questions:

  • What do I want to achieve with the help of social media? What are my business goals?
  • How can I make my posts relevant to my social audience?
  • What is my social customer profile?
  • How do my competitors perform socially?
  • How can I measure the success of my social content?

Creating effective pages on social networks is not a quick and simple process. Be ready that the list of your followers and fans will not grow immediately. Daily posting can be a routine and boring process. And every result takes efforts and time.

For your social media calendar, set measurable and clear objectives. Do you know any strategy that can help you to focus on your goals? Use the SMART goals examples for objectives setting. According to the strategy, your aims should be specific, measurable, attainable, relevant and time-based.

S.M.A.R.T. strategy for a creating a social media content plan

Competitors as a rough social media content calendar template

Track your competitors’ content. Basically, they’re targeting the same results and customers as you are.

Analyze not only your success stories and fails but the same cases of the competitors. Study their social media marketing calendar, posts, images, reviews, likes, and fans. Try to catch the idea of how they show their products and the things they are focused on.

For example, if you represent a large seafood restaurants network and sell oysters, try to find out if your competitors post how their oysters are served. Or do they have at their social media calendar exciting videos that show how sailors deliver seafood? It will help you to focus on strategies that work and avoid mistakes.

Instagram page of a company that sales oysters

2. Optimize your writing style and images

Check your writing skills with online tools.

You should always evolve and follow innovations and new writing tools. If you’ve never heard about them, add the following sites and applications to your list as examples:

  • Readability (https://www.readability.com/)
  • WordCounter (https://wordcounter.net/)
  • Byword (https://bywordapp.com/)
  • Hemingwayapp (http://www.hemingwayapp.com/)

Hemingwayapp for checking content for social media

Remember about the importance of images that go with your text content.

In fact, only one picture can make a simple article the real bestseller. Some steps for the visual, technical and SEO optimization will help you to optimize your images.

3. Find a target audience for your social media content calendar

If you have no social pages of your company and just going to join social platforms, do not forget to determine target audience. Then start enriching a base of your fans and creating a social media calendar template that works best for you. If you have your profiles, check what you know about your followers and friends.

Make a research and find popular reviews about your products or a brand. Online customer reviews will show you the real attitude for your company. Perhaps some of your customers have shared a video on YouTube and have mentioned your brand. Or maybe there were some negative comments somewhere on Facebook. Try to find everywhere. And why not to add such a valuable piece of content to your social media editorial calendar?

4. Choose social media networks

The easiest way is to create pages on all social media networks and begin creating social media calendars for all of them at once. But first, you will not have enough time and resources to work on all platforms. A perfect solution is to manage your social platforms with the help of social media management apps, like KUKU.io.

Secondly, some social media platforms will be useless. It depends on the business specification, your location, and preferences of your audience, your needs, and priorities, etc.

choosing the right social media platform for your business

For example, if you are an owner of a furniture store, then you will be interested in a local audience and be able to offer visual content. So, you can choose Instagram, Facebook or Pinterest, and then analyze the effectiveness of these chosen social media networks with Instagram, Facebook and Pinterest analytics tools of KUKU.io.

Try to manage all your profiles on social media with media scheduling software KUKU.io!

Instagram for a brand page with visual content

5. Choose your own philosophy of content ratios and rules on social media

If you want to get success with your editorial calendar for social media, you need to find out the ideal ratio for your content and follow it.

How many posts do you share per week? And do you have social media priorities?

Nowadays marketers create their own ratio models, social media posting calendar and balance of content and use the well-known strategies.

One of them is the social media content calendar model “5-3-2“, created by specialists from Gist.com. According to this ratio for social media, your content should consists of: (it can be considered as an example for a week)

  • 5 updates – the posts with relevant content from others;
  • 3 updates – the posts with your own content that relevant to your target audience. But without direct sales;
  • 2 updates – personal posts that may help to humanize your brand.

How do you think, will this ratio model work for your content strategy?

Create your own balance of social media content you share.

Create your own balance of social media content you share

Here is an example of the social media marketing calendar template of a bank. The marketers of the bank work with several social media platforms and pay attention to visual content. Thus, Instagram looks like a good platform for them.

The bank usually starts building a calendar for a week with light posts which social media enagement metrics tend to infinity. It can be a post about customers, useful information for them, some corporate social responsibility posts or pictures of new employees.

Social media content with a bank customers

Instagram content with new bank employees

Tuesday in their publications calendar is a day for internal banking information. Usually, they post an expert’s opinion or materials that increase financial literacy.

Bank expert's opinion as a part of bank content on Instagram

In the middle of the week, you can see posts about bank products and service and new proposals.

Instagram post about new loans as a part of bank content

Thursday can be a good time to tell about the bank awards or any success stories.

A post with a Bank's award as a part of bank content strategy

Friday in a social media calendar is a time to amuse customers and to post some funny pictures to show that the bank uses current trends, etc.

A post with modern trends on Instagram as a part of bank content

A bank post on Instagram as a part of content plan

6. Create a Social Media Content Calendar Template. Choose the frequency of your posts

Once you have a general understanding of content you’ll post, your next step is to determine the frequency for the posts and build a social media posting calendar (you can also try a project scheduling software if you manage a real project).

There is no ideal frequency of posting, but you can follow the next average numbers:

Daily Social Media Schedule

  • For Facebook – not more than 2 posts a day.
  • For Instagram – something like 2-3 posts a day.
  • For Twitterup to 5-10 posts a day.
  • For LinkedIn1 post per day should be enough.
  • For Google+ – at least 2 posts a day.
  • For Pinterest2-3 posts per day.

Then decide in which time your audience is the most active and when they visit your pages. Check this parameter for each social media network. For example, the users of Facebook can be more active from 11am to 11 pm. Your audience on Twitter can be active early in the morning, and so on. This will help you to create a social media planning calendar wisely.

By the way, Social Media Analytics KUKU.io allows you to track the frequency and time of publications that affect the overall content efficiency.

KUKU.io analytics of quantity of posts

KUKU.io analytics of posting time

Monthly Social Media Schedule

If you are able to plan and implement a simple weekly plan, try to think forward and create monthly and annual calendars, using the same tools and principles.

7. Inspire everyone with your content

Experienced professionals who work with social media marketing and craft one social media editorial calendar template in five minutes know that it’s not easy to surprise anyone with a plain text. Diversify your posts and add some bright colors and interesting content.

Try the skills of an event marketer

Check all events that happen around you. You can use them for your own social media content calendar template. Tell your friends and followers about backstage of photo shooting, about the new office opening, about anniversaries and corporate holidays, etc. Open the doors of your company to the customers and become closer to them.

Using events in a cintent plan for social media

Add interesting quotes

Bright expressions and smart ideas about the subject you’ve posted can attract extra attention to your pages. Complement them with a nice picture. Use the quotes of famous people, grab them from books, use ideas from training and studies.

Posting quotes on social media platforms

Share your choice. Be an expert.

If you read many professional books, it’s a great opportunity for you to add smart reviews on them to your sample social media calendar and test them out. Tell your customers about new books that can help them to feel more confident in what you are doing.

how to enrich a content plan with a book suggestion

Visualize using infographics

If you have enough information and interesting facts about your subject, create infographics. This kind of information allows people to dive into the main idea much better than just a simple text.

how to enrich a content plan with infographics

Use jokes and professional humor

Add an easy Friday post to your social media calendar using jokes and professional humor. Your readers will appreciate your attitude. However, this attitude should correspond to the topics of the group.

A joke on Facebook to enrich a content plan

Upload video content

A video will be one of the most popular types of social media content in your calendar. You can shoot and upload some video content that will tell about your product or service. It’s also a good idea to share reviews, test drives, free webinars, etc.

Facebook video to enrich a content strategy

8. Create your own social media content calendar with KUKU.io

How to Use the Social Media Calendar to Plan Your Content Schedule?

With the help of KUKU.io, you can create a free social media calendar template for any period of time that will work best and meets your marketing aims. You can connect 10 social media platforms here: Facebook, Instagram, Twitter, Tumblr, Google+, Pinterest, Linkedin, Telegram, OK.ru, and Vkontakte).

If you decide to create a social media calendar with KUKU.io, you should make the following steps:

  • Connect all your social media pages, groups or profiles and combine accounts together into channels.
  • Open Content Plan tab, then choose a channel for which you will start planning your content. You can choose a time zone and create a posting schedule for your channels. If you’ve created a posting schedule, you can choose the available time for posting that will be shown in a calendar.
  • Set the custom time for the publication and create the post, adding all you need in an appeared window: text, images, links, etc.
  • Then adapt content for each social media platform to post at once.

After these steps, the scheduled post will appear in your content plan.

Here is a quick tutorial video on how to create social content calendar and a real social media calendar example:

9. Tag content in your social media calendar

Set tags to your content and then track the effectiveness of your social media calendar template with analytics tools of KUKU.io. Choose the most effective types.

Using tags, you can allocate the posts among other content and organize them in your social media calendar. You can tag your content with specific topics: tips, opinions, infographics, quotes, jokes, etc. These tags may include the name of your brand and its characteristics.

If you tag your posts, you can track whether your content sells and where you have any gaps. Using tags, you can test kinds of social media calendar templates and analyze your social media content plan. Using social media analytics tools of KUKU.io, you can analyze a posting time and engagement rate, quantity of posts or followers, follower growth by social networks, clicks by countries, etc.

Planning your scheduled Tweets, Facebook Posts, LinkedIn, Pinterest, Google+ Posts is easy with KUKU.io

So, you have just overviewed the steps that help to create competent social media calendar that brings a lot of benefits. You have more users and can increase your target audience. Now people like and share content of your page. You track the statistics and admit the increase of sales results. Now it’s time to analyze your content. Social media management tools of KUKU.io will help you.

What do you think about these tips? Will you add any to your strategy?

Please let us know 🙂

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