What do you associate with using Google Plus for business? With the fact that no one uses it as intensively as Facebook or Twitter. Of course, not. I am afraid you are under a misapprehension as this social media network officially connects 2,5 billion people all over the world. By the way, 10% of them update their accounts regularly (some of them use social media management tools to automate it, however), which means there are not as much as 250 million active users.
Is Google Plus great for SEO? Hot! Google Plus is a powerful weapon in the marketing arsenal. Judge for yourself: when you share posts with links on social media, it influences your page rank in a positive way. And the social media network that brings about maximum results is Google Plus.
Be sure to broadcast content you share on your blog to Google Plus Business pages. This social media network allows moderating content at any time after the publication is made (read “add fresh keywords”). It is really important for search optimization. In its research in 2015, Moz announced that content shares to Google Plus are one of the main factors that influence page ranking in the search results.
This is not the only advantage of using Google Plus as an element of your social media marketing strategy. We’ll discuss other tools you can take advantage of a little bit later. For now, let’s take a look at SEO. Why should you can? The answer is that Google ranks higher popular pumped profiles and pages as well as optimized (with keywords) publications.
Just like Facebook, Linkedin, Google Plus offers to create not only a personal account but also a Google Plus business page. And if a profile represents user’s info, a business page gives information about a company and encourage users to share business updates on it. The main difference between a business page and a profile are:
If you have already started developing a page and now you realized that it is a profile, no worries. In Google search results, both business pages and profiles can be shown. If you have both a profile and a business page, Google gives preference to a page that is more popular.
2. Do not include keywords to the name of your channel unless you want to connect it with a Youtube channel. In most cases, it may look unprofessional, and moreover, it has a very low efficiency.
3. Add the most effective keywords to the description of the page.
Also, remember about filling out a form in the about me section. Be sure to include your website, phone number, and location filling it with keywords. The reason why it is important is that this information will be shown as a meta description here.
Here’s how the structure of an average publication on Google Plus look like:
For this aim, you can use the search in the social network itself. You can also find keywords by using such services as Google Keyword Planner or Semrush. Both instruments have free versions and can give you comprehensive information on frequent requests, their popularity in a region, trends, and competition.
Spend up to an hour a week on these points and you will quickly notice the effect.
Circle is a group of people with whom you can share a post or a collection.
Collecting an audience in a circle, you start working with the core audience. Circles allow you to quickly spread the information and deliver it to specific groups of your target audience. For instance, when holding a webinar for advanced marketers.
One of the most effective ways to attract attention to your business in Google+ is to create a community around it.
Firstly, the first thing that a community member sees is a founder of the community. A user can easily get to your profile by clicking on your account preview.
Secondly, you can follow and monitor discussions and be right there joining the conversation when you feel members of the circle are ready to make a purchase.
This is a video broadcasting between you and other Google+ users. Like any other live video service, Google Hangouts allow holding online interviews, webinars, classes and support sessions, contests and performing product demonstration and even broadcasting events. This will allow you to increase your credibility in the market and make users trust you.
You can also use Google Hangouts as an independent Google tool or as a part of a wide range of social media network features. You can arrange such an online meeting for people in your circles on Google Plus.
Google Plus allows creating a high-quality visualization of the brand. Surprisingly, but Google Plus features as many functionalities for visualization as Instagram. Probably, that’s the reason why a brand is paying so much attention to it. For example, H&M:
They allow users to easily structure content and work with a target audience that has different interests. In this case, Google+ users may not subscribe to your profile or page, but they will be following your collections updates. This is a flexible content marketing tool, that you should not undervalue.
It is frequently affirmed that Google Plus cannot be effective as a social media network for business (well, there is even an evidence of that fact). However, we hope that we’ve brought enough arguments to convince you that this social media network deserves to be tested.
Social Media Examiner