Is it easy to create new original posts? There is so much different content published every day, but it is also possible to manage and extend your current posts.
Do you want more followers or readers to see and share your content on Facebook or Twitter?
You already know how to use customer reviews for brand promotion on social media and how to optimize images for the web to attract customers and increase your sales. Now it’s time to figure out how embedded posts can help your blogs and websites to get more engagement and visibility.
This article will show you the importance of embedded posts. You’ll find out the strong sides of embedded posts, learn how to integrate them and check their advantages with the help of social media analytics tools.
With the help of embedding option, you can put the public social media posts into your content of your site or blog page.
The embedded post looks like ordinary content and can contain images, video, hashtags, graphics, and so on. Any visitor of your blog or site will be able to like or share the posts without leaving your page. The feature works with the posts that are available to the public. So you can’t use posts with limited privacy settings.
Take a look how www.theguardian.com uses this option:
As you can see, embedded posts can include different information. With the help of these posts, you can learn the name of the author of the page, the group that he/she represents (community, business, products, etc.), the number of readers or followers of his/her page. You can also find out the date of publishing and different counters of its popularity.
Moreover, there is the option that allows people to like and share any post or page or add comments without leaving your site or blog.
You can add social media embedded posts on your site or blog from Facebook, Twitter, Google+, YouTube, Pinterest, Instagram, LinkedIn and some more social platforms. You just need to use the codes of texts, images and video and share.
You get a code that you can paste into the post or HTML-code of the page. It will work only for content with public access in settings. Your readers will have the opportunity to like and share these posts directly from the page, where the posts were created. You can integrate posts from your personal page or profile. Go there and click on the arrow that you will find at the top right of the content. There you will see the option to embed posts.
Let’s check how embedded posts work on Facebook, Twitter, YouTube and Instagram. Are they useful or is it just a waste of time?
First, this is a good way to share positive customers’ reviews about your brand or company. The fact that embedded posts look like ordinary Facebook posts, make them more credible. Secondly, the audience can interact with content. It allows you to increase the interaction index.
The interesting studies have been recently presented. They show the statistics on countries where Facebook embedded posts’ customers come from.
What do you think of this option on Facebook?
It’s also possible to embed any Tweet using the embedded Tweet code. Your content created on Twitter may also contain pictures, video, quotes, links, etc.
The way to embed a youtube video to the site or WordPress is quite simple:
You need to make the following steps to embed any Instagram picture on your website or blog:
It is also incredibly simple. All you need to do is copy-and-paste the URL of the post you want to embed.
Here’s what it looks like:
Then you should enter in a link to the content you want to embed:
That is how you can add different types of social media posts on your blog or site.
What do you think about this feature? Have you ever added embedded posts on your site or blog?
Please share your experience!