How do I track social media campaigns with UTM codes?

You can choose to add UTM code to the links of your publications for statistics. Go to settings and choose “Attach UTM to links you share”

Once a link with the automatically attached code has been published, you will be able to track its stats (visitors, bounce rate, etc.) on your Google Analytics dashboard: the Standard Reporting section, then in Traffic Sources, then Sources, and finally Campaigns.