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Reach is the total number of impressions for subscribers.

Viral reach is the number of a story’s impressions about your Page, published by a friend. It can be liking your Page, posting to your Page’s Timeline, likes, comments or shares of your Page posts, answering questions, reply to an invitation, mentioning your Page, tagging pictures or checking in.

Paid reach is the number of Page’s or Ad impressions with the link to your Page.

Organic reach means the number of times your posts were seen in News Feed or Ticker or on visits to your Page.

Unique viral reach is the number of people who saw your Page or one of its posts from a story published by a friend. It can be liking your Page, posting to your Page’s Timeline, likes, comments on or shares, answering questions, reply to an invitation, mentioning your Page, tagging pictures and checking in.

Paid unique reach means the number of people who saw a sponsored story or Ad about your Page.

Organic unique reach is the number of people who visited your Page or saw your Page or one of its posts in News Feed or Ticker. Learn more…

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