This article about a content marketing strategy contains 2 parts: the first part has some useful information about what social media content worth publishing in order to bring more traffic to a site. Also, we’ll review some social media management tools and techniques, with the help of which you can boost your content. The second part is dedicated to the content marketing plan and the social media techniques that convert traffic into leads.
You will most likely agree that the most interesting content in your social media content strategy is the one that is up-to-date. And in order to publish the recent news and articles you can use the next tools:
Use Google Search in order to track the most popular searches in no time.
Before figuring out how to post to multiple social media, you should understand what to post to engage your audience. Here we’ll talk about the content in your content marketing strategy that attracts lots of users and makes them go to your site. Many people get hooked by this type of content without even reading it but they still form a positive opinion about you.
Evergreen content is one of the most long playing types of social media content in your content marketing strategy. This type of content keeps on constantly bringing traffic to your site or blog or a social network page.
Here is what it looks like on a chart:
That is the very content that you worked hard to create and it paid off in the long run. If you found a couple of such articles in your stash then publish them again so you can attract even more people by using already made efforts.
Practical social media strategy guides, pocket manuals, 10 steps, tutorial books, instructions – all of this contains information on how to create something big starting up with little. It’s a perfect trigger for the readers in any form.
These guides require some through designer and writer approach. They have to be very logical, well-illustrated and attractive. Apart from that posting a guide in a “user-friendly” format will prolong the life of such content.
Infographic is the social media type of content that is liked, shared and viewed more than any other type of content. Good infographic requires thorough work of a designer, that is a drawback.
What you need to know
The infographic is the type of evergreen content in the long term perspective. But in order for the invested resources to pay off you need to promote the infographics.
By making reviews for books within your content marketing strategy you should show yourself as an expert and start growing trust for your opinions. Surely, the reviews only come handy for the audience that reads.
You can publish reviews for both good and… not so good books.
Here’s an approximate plan of a book review:
You can add some author’s quotations or even an interview with him.
Content Marketing Strategy Tips: Reviews are also useful as they allow you to find some additional audience among those who was just looking for a certain book or something to read on the topic of interest.
Interview – is a way to attract attention of the audience who follows certain influencers. You can even make a good and essential interview downloadable or available in the video or audio format.
Unlike other types of content, these media posts express your opinion which may differ from the others’ and you can be much more expressive. Opinion posts are a perfect trigger for reading and leaving comments. And if your position coincides with the majority then reposts and going viral will be yours.
What should you remember?
Product reviews give some weight as an expert in the given field, same as book reviews. Each industry has products, services and tools.
All you need to do is share your experience of using a certain product and add your recommendations.
The plan of making a product review is the same as the one for a book review.
This type of content is well-ranked by the search engines as “How to” articles are very popular.
Apart from that, the good side of this content is the variety of the topics and formats which can be applied to it.
The easiest way to create this type of content:
It’s content that is grouped in one word. This can be a guide in the form of interactive (online) presentation or a report that includes the explanation of certain terms.
It is a perfect way to refresh and group your already existing content into something new.
If you have the opportunity to carry out a research be it based on your system of analytics or just using the results of your own experience then you should definitely use it! This type of content within your content marketing strategy may greatly contribute to building your good reputation and trust in you and what you do. One of the easiest ways to make this social media content is to carry out a poll of your users, followers, leads, and prospects. This helps to get new insights.
About 65% of people are visual learners. Why not use this to your advantage?
Before you start working on the scenario for your video you should define which problem this video should solve. Use a classic scheme:
What should you know about product video?
There’s nothing new in it, it’s a good old locked content. But in this case viewing content in return for an email address works best. In order to do this just place a registration field together with the video.
If you are sure that your video will be interesting for the users you can create a landing page with a registration field, preview video, speakers and main points which will be discussed in it.
Content Marketing Strategy Tips: Ready-made video can be uploaded on Youtube and Vimeo. These 2 websites are influencing SEO positively and allow to improve your position in Search results.
You are writing a long-read and see that it is quite a good one judging by the amount of shares, mentions and comments. This is a great reason to make it downloadable in PDF in exchange for an email address.
P.S. If you offer your content in exchange for an email you should also mention how you are going to use it and that the information provided is strictly confidential and will not be disclosed anywhere. Google is indexing unscripted PDF-files (it’s content, file’s metadata and links to PDF document).
The true work on you content marketing strategy only starts after you have actually brought the traffic to your blog. The next step is to add calls to action. If your reader finds your article interesting then he or she may be interested in your proposal to read a book or a guide on the same topic. This is a very popular way of generating leads amongst bloggers.
Put the best thoughts that reflect the essence of your publications into interactive blocks with “Share” buttons. Example:
Here is what the Tweet looks like:
Webinars are one of the most “selling” types of content in your social media content strategy. But there 2 important things you should keep in mind about them: a webinar should be as educating as possible, and it shouldn’t sell. Pay attention to:
This is a document that contains files and folders created precisely for the target group. This content distribution strategy works in the same way as any other type of limited content requiring a user to exchange some of his data.
What can be placed in this kind of archive?
.zip-files make reader’s life easier and they won’t need to manually search and download all the recommended information.
Traditional case studies are showing the most effective ways how your product works in reality. You show in which way you deal with certain situations and which steps you take to do it. If the case studies are done thoroughly they will become a precious tool for converting readers into clients.
Case studies can be included not only into webinars but into a special report (white papers) together with the research, kits and infographics. This is 6-14 pages document illustrating (same as a case study) how you solve certain clients’ tasks. Before most it’s an educating and advertising document.
Indeed, white papers were used since the 90s, but for complex software solutions, this may be the final convincing point (and extensive answer) whether to buy the service or not.
What you need to know:
If your content marketing strategy doesn’t make your readers act this is not marketing. It is just content.
All these content distribution techniques and social media content management strategies are used either by us or by our trustworthy clients such as Josh Haynam from Unbounce, Lindsay Kolowichfrom Hubpost, Neil Patel from Kissmetrics, we’ve also used Content Marketing Institute and Mashable experience.
In our new growth hacks, you will find out how to generate leads on Pinterest, Twitter and make video content that helps you to gain clients.
Also, read our previous growth hacks: Use Facebook for Business