Here is a simple quote to explain why attracting clients and making them loyal is the main aim of marketing: “No clients – no sales. No sales – no business”. Let’s paraphrase this according to the online and social media marketing concept: “No traffic – no conversion. No conversion – no profit. No profit – no business”. It is that simple. There are lots of other stats and social media metrics that needs to be followed but the main focus should stay on traffic and conversion (tip: you can track these metrics in Google Analytics and our social media posting app KUKU.io).
As we live in the age of information overload and excessive advertising, there are not so many ways left to get targeted traffic and attract potential clients. But that is why we have content marketing now.
What are the benefits from content marketing?
In your opnion, what are the most frequent search requests on the internet? In most cases it is questions about how to do something
Surely, you have asked these types of questions yourself not once in hope to find the right answer or solution to your problem. So the aim of “How to” articles is to provide the readers with these answers and solutions by sharing content on your blog and posting to multiple social networks at once.
Try to define your customer’ needs and understand his problems before you start writing the article. As in this article you will need to show him or her the detailed way how to get from point A to point B and explain all the steps of solving the issue.
But there is one very important thing here. What is the difference between just a good doctor and an expert in his field? Correct, a good doctor will tell you how to cure the illness but an expert will tell you about the reasons of the illness, methods of its treatment and the ways how to prevent it. So who will you trust more? An expert, of course. So here is a structure of a “How to” article:
It’s best to prepare a check-list and describe every step in details before you start writing this type of article.
Problem: you have to manage multiple social media accounts to be ahead of the competition.
Solution: you can manage only social media accounts that are potentially important for your business. You can also automate you social network management with social media management app.
Steps: segment your prospects and find influencers. Define potentially important soical media networks. Create comprehensive accounts and define content differences. Choose topics for your content on social media. Sign up for an app to post to multiple social networks. Create a social media posting schedule. Adapt content for each social media network and post to multiple social networks at once.
Conclusion: remember to track results and adjust your social media marketing for each social media account you manage.
This will help you not to miss a single little detail.
There are influencers in every niche, from social network management and marketing to sales and constuction. These are the people that are followed by thousands of fans. Any kind of information about them is always in demand, it is anticipated, read and shared with friends
That is why interviewing an influencer is always a great way to gain the attention of your target audience. Sharing the expert’s or the influencer’s opinion is a great opportunity for every busines to get more targeted traffic and gain trust and recognition.
It is not enough just to prepare a set of questions and send it to the expert to get a really interesting interview. You will need to make quite a serious research:
Only after the above points are done contact the expert and ask him for an interview.
Make a little preview before you publish an article:
After the interview is published remember to ask the expert to share it with his readers or subscribers. This way you’ll dramatically increase your chances to get traffic.
Reviews is another great way to attract your target audience.
Firstly, people quite often search for reviews on what to read. Secondly, the market is overloaded with shallow books so in order to save their time and money the readers often have to look through the reviews on the book before buying it.
Use this to your own advantage to gather the target audience around your brand.
Try to follow these steps while writing a review (a book example):
Everyone loves to read sets of tips. Surely, all of you came across such articles with the headers starting like “7 Ways to…”, “5 useful tips…”, “15 tools…”. These types of articles just magically attract the audience on social media.
It may seem that the internet if flooded with such types of articles and the readers might had enough of them. But the practise shows that these type of articles is one of the best one to attract traffic.
People still keep on reading these sets and like to share them on social networks. That is why if you are a blogger this type of articles should be 40% of your content.
Think about your clients need since again before preparing such article. What problem does your product or service solve? Which problems and questions do your clients care about?
Think about and work on these questions and think which tips will make your clients life easier.
Let’s say your target audience consists of bloogers who just start their career. So you can then make a list of 25 useful plugins that will make their work easier. So in this way you help your reader to save a lot of time serching for the right plugins and tools.
While writng articles-sets I always use the following structure:
Article in the fomat “Question – Answer” is another effective way to capture readers’ attention. You are killing two birds with one stone by using this type of content:
Obviously, if your website is not very popular yet you shouldn’t expect a lot of questions from your readers. Then search for these questions yourself! These tricks may come handy in these research:
Apart from the forums themselves you can try searching for the topic groups in the social networks and check if the group members ask any questions there.
Cases are one of the best ways of persuading the client that you are capable of solving his problem professionally. As with the help of the cases you tell about your own experience or the one of your clients’. You can show clients results before and after using the service and also tell wht you did in order to achieve the result.
Generally the readers willingly share good cases in social networks which allows to to gain new target traffic.
When preparing a case I use the following structure:
While writing a case remember not ot overdo it on the self-PR.
First of all, focus on the client’s issue and the detailed description of its solution. Instead of trying to show how cool you are. Otherwise and the reader will immediately realize that you are trying to sell your own products and services instead of sincerely helping him.
Try to use colorful language, add some stories to your text. No one is interested in reading dry and academic text. People like stories – they share them and remember them. (For better results read “Strytelling” by Annette Simmons)
Storytelling in the point above on purpose. In the Western world, after content-marketing has become a “must” tool for any internet project, storytelling has become the way for creating your own community and standing out from th erest of the competitors.
The blogs of the best social media and online-marketers: Neil Patel, Noah Kagan, Brian Dean, Bryan Harris, Neville Medhora, Brendan Dunne, Jon Morrow.
Jon Morrow in his course Serious Bloggers Only taught that content should consist of at least 30% of stories. And this was backed up by the statistics and analysis of more than 1000 articles: the more stories were included in the content the more social activities it would get (views, comments, likes).
The bloggers’ huge audience is formed due to unique authors’ style and storytelling while creating business-content.
This rules will help you:
At the very beginning of my content marketing studies I thought that “educating” content is the most popular one. The more details and depth is used to describe the topic the better.
During Jon Morrow’s course we were analyzing different types and formats of content. And, as it turned out, ratings and top charts were the most popular type of content in every field.
Jon was asking a question: “In your opinion, why are glossy magazines selling so well still?” The answer was obvious – due to the publications of all sorts of charts and ratings.
The same goes for content marketing. Companies that often publish all kinds of ratings get crazy trafic figures!
The top 60 must-read blogs about healthy life style got more than 30000 likes and reposts!
So, how to create a rating that will be interesting for the readers, the one that they will like and share?
The following rules will help for your rating to go viral:
Another type of content that attracts target traffic like a magnet from both a blog and multiple social media is a step-by-step guide. A lot of content marketers confuse such guides with “How to” articles and do not see any differences between them. That is why I’ve decided to explain and underline the key differences between the two.
The aim of “How to” articles is to explain how to solve some minor and narrow task. We have shown earlier that it should consist of a problem, solution and the steps of how to solve it.
The aim of a step-by-step guide is to solve a big and complex problem of your client, that is why such guide often consists of a set of “How to” articles. Let’s say you have a blog about how to use Evernote programme. Your target audience may be interested in the ways how they can use the programme. One of the questions could be “how to create a set of notes”. In this case you can help your redears by writing a separate article in which you can provide them with a step-by-step guide on the process of creation several sets of notes.
But perhaps your readers may want to know how they can use Evernote for incresing their productivity. In this case you can write a step-by-step guide in which you can describe all the smallest details and features that will be useful in this programme.
White papers – is a key instrument in the system for attracting clients and making sales.
A small online report or book can do miracles and really impress the client – if the report is really useful and helps to solve the problem – you will definitely gain your clients’ trust. And that is the recipe for success for the future sales.
If you have partners who work with your target audience use their help. Contact them and tell them about your new “white papres” and its usefulness for their followers asking them to send white papers.
Also, try to prepare the letter for your followers in advance so your partner just needs to copy it into his mailing service. Don’t forget to add the links to your site, landing pages and your company’s social network accounts to your white papers. So this way you make it easier for white papers’ readers to find you.
Both online libraries and torrents are very well indexed by the search engines. If your white papers’ name contains a key word by which your company can be found on the net then white papers uploaded to online library or torrent have great chances of being found by the members of your target audience.
So there are not only these 10 types of content for multiple social media posting, there were some presentations, infographics and so on. But the most trafic I got by using 10 above mentioned formats:
However, this doesn’t mean that you should ignore other types of content – vice versa try out and put as many of them to test as you want. As a lot of things depend on your target audience and interests of your audience (that’s why you should adapt content when you publish to multiple social networks). But please, do keep this list. As the described content types bring great results for those who work with design, accounts and finance, copywriting, sales and management.